Meta Ads

Meta Ads (Facebook, Instagram and more) has the ability to build entire businesses and significantly grow others - if you know how to use it correctly. But you can also waste a LOT of money if it’s not set up properly. Get experts that have managed millions in spend and generated many millions more.

We Partner with brands just like yours

Across new brands launching into the market with a bang and challenger brands increasing their scale, we specialise in sky-rocketing your return on investment through Meta Ads management. We don’t just focus on the platform metrics but understand all the elements that go into moving the needle.

We’re trusted by premium lifestyle brands across industries including ecommerce, travel, wellness, and more. If you’re looking to supercharge your growth and work with a team that *gets* it, you might just need to get in touch, asap.

Our Results speak for themselves.

“our digital campaigns continued to deliver impressive growth for the business. Their strategic approach and attention to detail resulted in our channels not only maintaining performance but also improving significantly.”

Dwayne, CMO, TripADeal

What you get with Blue Palm Digital

*at a minimum

critical Thinking

Our ability to deliver results that matter to your brand, rely on our ability to first understand it. Knowing your target customers, your points of difference in market and fundamental business metrics are all essential. We understand your key demographic’s needs, intentions, behaviours, and triggers that lead to decision-making.

Pro-Active management

We pride ourselves on making proactive optimisations to constantly improve your account. We weed out non-performing keywords, reduce your cost per click, and raise your revenue. But we also go above and beyond - we provide recommendations on your landing pages, offers, messaging and anything else we think would help to improve performance.

Custom Dashboards

We don’t limit reporting to just weekly or monthly, we have live dashboards so you have access to all the metrics that matter to you, when you need them. These aren’t just limited to vanity metrics like impressions, clicks and click through rate - we link in key business information like leads, sales and revenue to truly see the impact of campaigns.

We set you up for success

  • Our first step is to ensure your business has the right foundations for success on Meta Ads. We make sure you’re got the right tracking in place to feed the algorithm. If you've already got Meta Ads running - perfect, we'll do a review of current performance and come up with a clear plan of attack to update where needed.

  • Audiences are still a critical part of any Meta Ads campaign, both ones that you actively target, and those you choose to exclude. We analyse your current audiences and see where we can find insights. Depending on your goals, budget and the industry you operate in, we'll find audiences at each stage of the buying funnel that we can target.

  • “Creative is the new targeting” gets thrown around a lot but it has some legs. We need to not only capture the attention of the right people but also drive action. This means ads need to be relevant, engaging and compelling.

  • A high performing landing page is crucial for maximising Meta Ads ROI. There's no point spending all that money to get people to site for them to just leave. We'll review and provide recommendations for your landing pages; from compelling headlines to persuasive calls-to-action.

  • The worst thing you can do is set and forget with Meta Ads. You might score on the first try but it's unlikely. You need to continuously be testing new creative, new deals or new audiences to drive better performance. There's always room for improvement.

Let’s chat

Based on the Sunshine Coast, Queensland, our team works with local and international brands to create compelling campaigns drive business results.

To chat about how we can help supercharge your brand, send us a quick message using the form.

Or, feel free to email the team at hello@bluepalm.com.au

Better yet, if you’re in the Brisbane or Noosa area, we can meet to grab a coffee.

Meta Ads FAQs

  • Meta Ads is an online advertising platform developed by Meta where businesses can create ads to reach potential customers on platforms such as Facebook and Instagram. These ads can either help you boost your engagement on these platforms, or drive to your website to encourage people to take action there.

  • Meta Ads works on a pay-per-impression (CPM) model. This means you pay to reach a certain audience with your ads and get targeted based on how competitive it was to do that. You set a daily (or lifetime) budget and choose all the elements of your ad such as the image, ad copy, headlines and more.

  • Meta Ads can help you reach a large, targeted audience quickly even if there isn’t search demand for your product/service. It's an effective way to drive traffic to your website, generate leads, and increase sales. Plus, it offers detailed analytics so you can measure the effectiveness of your campaigns.

  • The cost of Meta Ads varies based on factors like industry competition, audience choice, and budget. You have control over how much you spend by setting daily or lifetime budgets, and you can adjust these as needed. We can provide recommended budgets based on your brand, industry and goals.

  • During onboarding, we will have an initial consultation to discuss your business objectives, current marketing strategies, and any previous experience with Meta Ads. We’ll also gather information about your target audience and competitors to tailor the campaign to your needs.

  • We build a custom dashboard for each client we work with, and then provide summaries on work undertaken, generally weekly or monthly. We are proactive in managing your account and like to provide regular updates and also catch up when needed.

  • Get in touch with us, we can get to know more about your brand and what you’re wanting to achieve. Then if needed, we can get access to your accounts to do an initial audit. Or we could get the ball rolling and dive right into working on your ads.