Digital marketing Services.

We're not like a regular digital marketing agency, we’re a cool digital marketing agency. Okay maybe not cool because that’s a Mean Girls quote but we’re damn good at what we do and get results. We're passionate about helping businesses of all shapes and sizes thrive online. With our straightforward, high performance, friendly, and no BS approach, we make digital marketing easy to understand and even easier to succeed at. 

What we love Doing.

We’re not a unicorn so unfortunately there are limits to what we can do. We don’t offer services that we could maybe do. We offer expertise in areas we’re damn good at. See below the key areas of digital marketing we can not only help with, but excel at.

Paid Search Ads

Pay-to-play where people are actively searching for your product or related terms. Get instantly on search engines and only pay for traffic.
Find out more >

Paid Social Ads

Get in front of the right audience where they like to spend their time. Engage with them, build trust and then convert.

Email Marketing

Build a direct relationship with your customers (and potential customers) with personalised and mass communication.

Results we’ve been able to achieve

35% reduction in cost per lead

We took over from an internal team due to resourcing issues, previously the accounts had been managed by another agency. After aggressive optimisations over 3 months the conversion volume increased almost 150% and cost per lead declined over 35%. We were able to not only improve the efficiency of the campaign but also increase the scale and volume - a win win. 

— Google Ads client

53% improvement in ROAS

This ecommerce client for remarketing was just sending potential customers back to the same page they just left. Wanting to leverage a newsletter signup discount to drive more purchases, the landing page wasn’t reflecting this - leading to customer drop off. A new landing page format specifically for remarketing was developed that resulted in a much lower CPA and ROAS improved 53% as a result.

— Meta Ads Client

Increased scale over 400% yOY

Over the past 12 months we’ve helped this company to scale their business. Overall their conversions have increased over 400% compared to the previous year. This was achieved through significant optimisation to their paid media accounts, the introduction of new paid media channels, new landing page development, lots of creative testing and their strong holistic marketing efforts across all other channels.

— Digital Marketing Client

Ways of working.

We pride ourselves on being flexible, adaptable and fun. Not just stock-standard outsourced management, we offer a range of ways we can work together with options based on your budget and how quickly you’re looking to scale. Some examples of how we work to grow brands is below but get in touch to find out how we can partner with you.

Digital Campaign Management

The ‘traditional’ digital agency service where we manage your digital campaigns from end to end with a non-traditional approach. This full service includes campaign planning and strategy, budget management, copywriting, creative direction, audience planning, A/B testing, proactive optimisations and reporting. Platforms we manage campaigns for include; Google, Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, Outbrain, Klaviyo, MailChimp and more. Find out more >

Digital Ads Essentials

This is our cost-effective service with the essentials of getting your business seen online, through Google Ads & Meta (Facebook & Instagram) Ads. Built for companies that are new to digital marketing and want to start off smaller scale or brands where digital isn’t a key focus of their business but still want an online presence. If you’re already on these platforms but feel like they’re a bit neglected, or you are wanting to get on them but aren’t sure where to start, this is for you. Find out more >

Digital Consultations

Get the advice and direction you need without the big strategy fees. Sometimes you just need to chat through something with an expert, pick their brain and see where you need to pivot or what you could be doing better. These sessions are discussions where we can tackle any range of topics from digital media, customer journeys, conversion rate optimisation, troubleshooting, performance deep dives, audience targeting, and more. Find out more >

Ready to see how we can help?

Why choose Blue Palm Digital.

Proven expertise

Digital marketing expertise with a track record of delivering outstanding results for businesses just like yours.

Actions over insights

Great insights lead the way, but alone they don’t do anything. We focus on getting things done, testing and learning.

Personalised solutions

We don't believe in one-size-fits-all. We tailor every solution and campaign to your unique business goals and needs.

Digital Marketing FAQs

  • When we say we work with all types of companies, we mean it. From start ups with close to non-existent budgets, to traditional businesses getting on top of everything digital, to some of the biggest companies in Australia.

  • If you’re looking to outsource and get us to manage your multi-channel campaigns, you’ll need a budget of at least a couple of thousand per month. If we’re ‘managing’ your activity we want to be actually managing and improving it, not just taking a fee each month and sending an automated report. We offer low cost solutions to those who need it with hourly consulting, our essentials package and digital training. If you have a really low maintenance campaign and low budget, we can train you to run it yourself instead!

  • Every business is different but I’m yet to meet a business that doesn’t need at least some digital marketing help. Whether that’s to find new customers, upselling existing ones or make current ones brand advocates.

  • If you’re not 100% happy with your current agency, book in a call with us and we will give you our honest opinion. It’s a tricky marketplace out there with some agencies that don’t provide great value to businesses. But often the agency isn’t doing a bad job, you just might not be giving them what they need to succeed. So if you want an second opinion, jump on a no obligation call with us.