Training &
Courses
Straightforward Training That Supercharges Your Digital Marketing
Get up to speed on all things digital marketing, from beginner to advanced. Join in on a full day workshop, download a short course online or get a personalised session/series. Our training is flexible and built to deliver outcomes, mixing theory and practical skills. Get confident in your digital skills no matter your level or upskill your internal team with some of the most advanced tactics.
“Bec is one of the most skilled digital marketers I’ve ever worked with. She is not only a true leader but her technical skills when it comes to all things digital marketing are unmatched. A true gun in her field.”
- Mel
Boost your Google Ads Workshop
You've managed to get your Google Ads account up and running, you're tweaking budgets, applying Google’s recommendations, and things are moving along. But maybe you’re wondering, “Is my account really performing at its best?” That’s where I come in!
Who it’s for:
In-house marketers, business owners, or freelancers who need some tips on how they can quickly and easily improve the performance of their Google Ads.
What you’ll learn:
Understand the importance of keyword match types and how switching from broad match to phrase or exact match can drastically reduce wastage and improve your results.
Learn how to filter out irrelevant search terms and focus your budget on high-intent keywords that matter to your business.
Discover why strategies like "maximize clicks" or "maximize conversions" might not be the best fit for a limited budget and what you should do instead.
Find out how adding site link extensions and other ad extensions can increase your ad visibility and click-through rates.
Tips on crafting compelling ad copy that grabs attention and drives more clicks.
Delivered via:
Free online 30 min workshop
Google Ads Mastery Bootcamp
Feeling a bit overwhelmed with Google Ads? Whether you're managing ads for your company, your clients, or your own business, our expert-led training course is designed to take you from confusion to confidence. Let's turn those clicks into conversions and make your ads work harder for you!
Who it’s for:
In-house marketers, business owners, or freelancers who want to dive deep into Google Ads and become a pro at creating profitable Google Ads.
What you’ll learn:
Understand the dynamics of Google Ads and how Google makes it easy for you to waste your money
The business foundations you need to know BEFORE starting your Google Ads to ensure you’re managing it profitably
How to choose the best account structure and campaign set up for your business
Advanced optimisations you need to be doing in your account to ensure success from the get-go
Delivered via:
Online course with 9 modules, each with video content and handy resources
Meta Ads Mastery Bootcamp
There is so much hype around Meta Ads and for business growth. And rightly so. Some businesses have been able to scale primarily through paid social. So whether you are starting from scratch or need to take it to the next step, this expert course will show you how to use Meta Ads to grow exponentially.
Who it’s for:
In-house marketers, business owners, or freelancers who want to learn how to move the needle with Meta Ads, creating profitable and scalable campaigns.
What you’ll learn:
Understand the Meta marketplace across Facebook, Instagram and other platforms
The business foundations you need to know BEFORE starting your Meta Ads to ensure you’re managing it profitably
The best account structure for any type of business to ensure minimal wastage and irrelevant audiences
Creative essentials you need to consider before launching your creative
Advanced optimisations you need to be doing in your account to ensure success from the get-go
Delivered via:
Online course with 7 modules, each with video content and handy resources
custom Training
Digital marketing can be overwhelming, with all the acronyms and all the platforms you need to be across it’s a LOT. You don’t know what you don’t know, so instead of aiming blindly and trying to learn it all, get in touch and we can create a custom training plan on areas that matter to your business.
Who it’s for:
In-house marketing teams who want expert direction on their digital marketing to be able to step up and be confident they’re delivering best practice and outstanding results.
What you’ll learn:
Our initial chats will determine the key areas you need to develop skills on and a custom training plan will be created off that basis
Delivered via:
Either in person or virtually in live workshops.
Join the Waitlist
Our online courses will be launching soon. Join the waitlist to get notified once they are live – plus get access to a “waitlist-only” discount.