Digital Campaign Management
Your full end to end service
At Blue Palm Digital, we're not just another digital marketing agency; we want to be your partner in navigating the complex digital landscape. Founded by Bec, a seasoned digital marketing strategist with a decade of experience across Australia's top brands, we bring a unique blend of expertise, curiosity, and dedication to every project. Our mission? To help businesses of all sizes grow their business through digital, ensuring every campaign delivers tangible results to your bottom line.
How we do it
Full campaign management: We take control of your campaigns from start to finish. Our services span across campaign planning and strategy, budget management, engaging copywriting, inspired creative direction, precise audience planning, insightful A/B testing, proactive optimisations, and transparent reporting.
Expansive platform expertise: Our proficiency covers a vast array of platforms to ensure your brand shines everywhere your audience is. From Google to Facebook, Instagram to TikTok, LinkedIn to Pinterest, and YouTube to Outbrain, including email marketing giants like Klaviyo and MailChimp, we’ve got you covered.
Clear reporting and engaging dashboards: We use industry leading dashboarding solutions and build a custom dashboard for each client we work with so you have access to your data when and how you need it. Results that matter to you, in a format you can understand.
Deeper business understanding: In order to create campaigns that generate meaningful results, we need to understand your business fully, from audience, product, competitors, financials and more.
Proactive, ongoing optimisations: To get the most out of any campaign we believe that regular, proactive (not reactive) optimisations are needed. We only take on clients where we can spend a decent amount of time each week looking at the data, identifying what’s working, what’s not and then optimising proactively based on that.
Who this suits
High growth scale-ups looking to drive growth with their digital activity
Business owners that have been managing their ads by themselves and need more time to manage other areas
Marketing managers that are pulled in too many directions and need a trusted digital expert to be able to manage digital activity so they can focus on everything else on their plate
Small to medium sized businesses that have an agency currently in place but aren’t feeling there’s enough progress and testing happening
If you’re looking for more of a set and forget approach to your digital, we can instead train you or someone in your team to be able to monitor and adjust your campaigns as needed. See our digital mentoring options.
Get in touch
Ready to elevate your digital marketing? Whether you're looking to boost your online presence, drive sales, or engage your audience like never before, Blue Palm Digital is here to make it happen. Get in touch for an initial (free) chat to see how we could potentially work together.
What platforms we work across
“Bec is one of the most skilled digital marketers I’ve ever worked with. She is not only a true leader but her technical skills when it comes to all things digital marketing are unmatched. A true gun in her field.”
- Mel
Results we’ve been able to achieve
We took over from an internal team due to resourcing issues, previously the accounts had been managed by another agency. The internal team had just (literally a week beforehand) restructured the campaigns and initial results were worse than the previous structure. After aggressive optimisations over 3 months the conversion volume increased almost 150% and cost per lead declined over 35%. We were able to not only improve the efficiency of the campaign but also increase the scale and volume - a win win.
— Google Ads client
For this ecommerce client they were using a landing page approach which was working really well for their different customer types however their remarketing approach was just sending them back to the same page. Wanting to leverage a newsletter signup discount to drive more purchases, the landing page wasn’t reflecting the ad messaging - leading to customer drop off. A new landing page format specifically for remarketing was developed that instead focused on the sign up offer and social proof. This resulted in a much lower CPA and ROAS improved 53% as a result of the improved on site sign ups and purchases.
— Meta Ads Client
For this client we’ve been working with them over the past 12 months to scale their business with hands on paid media management and wider digital marketing advice. Overall their conversions have increased over 400% compared to the previous year. This was achieved through significant optimisation to their paid search accounts, the introduction of new paid media channels, new landing page development, lots of creative testing and their strong holistic marketing efforts across all other channels.
— Digital Marketing Client
What does digital Campaign management look like?
What you get included with our digital campaign management service:
Budget management and recommendations - we stick within agreed to budgets and allocate across campaigns based on performance
Creative recommendations and briefs based on best practice - for your internal team or creative agency to implement
Written copy and captions as needed to test and boost performance - all you need to do is sign off on it
Weekly summaries that detail what is working, what isn’t and what we’re doing about it - we focus on what actually matters to the business
Regular catch ups to discuss results and plan for upcoming activity
Fixed monthly invoices / retainer so there’s no surprises (unless scope increases and we discussed prior)
Flexible month to month contracts with no long lock in contracts
Customised dashboard based on your key KPIs and budgets
What you need to know:
There is a minimum 3 month engagement period so that we have the time to generate results for you
This is a hands off service on your end in terms of optimisations in the account - if you’d like to stay hands on, the Digital Mentoring service might be a better fit where we can provide detailed advice but you get to stay fully in control
We only take on clients that we can actively manage each week, so we do have a minimum retainer of at least 10 hours a month or approx $1,500 per month - if this isn’t in your budget, consultations or mentoring might be a more cost effective option